Antonio Simone · Independent researcher in perceptual sciences
Il Profumo del Sé.
Rediscovering the human.
An editorial, cultural and educational project exploring the relationship between smell, memory, identity and technology.
One cultural project
Three ways into the same enquiry.
Reading, learning and observing: distinct paths sharing one question about contemporary human experience.
Books and ideas
Reading the changing human experience
An editorial journey through smell, identity, fatherhood, technology and future generations.
Explore the publicationsEducation
Understanding smell responsibly
An interdisciplinary approach to olfactory perception, aromatic profiles, culture and professional contexts.
Visit the Italian SchoolHuman Observatory
Recognising the signals of the present
Essays and notebooks on perception, attention, memory and digital transformation.
Visit the Italian Observatory
The published book
Ancient senses, future identities in a hyper-technological world.
“Il Profumo del Sé” uses smell as a cultural lens through which to examine memory, identity, attention and presence in the digital age.
International media
Read the Platinum interview in English.
The July 2026 issue is available online, with direct access to the feature and full interview.
Open Media / Press